Monday, October 21, 2013

Review of New Book

FOREWORD REVIEWS


Clarion Review


COOKING


Crazy for Italian Food: Perdutamente; A Memoir of Family, Food, and Place with Recipes


Joe Famularo Xlibris 978-1-4797-9070-8 Five Stars (out of Five)


Step one: combine family memories with unique recipes. Step two: stir briskly, adding enticing prose. Step three: enjoy!


Maybe it’s true that, as the saying goes, “You are what you eat.” But perhaps “You are what you read,” as well. Either way, readers will be full and happy having enjoyed Joe Famularo’s Crazy for Italian Food: A Memoir of Family, Food, & Place with Recipes.


From start to finish, Famularo doesn’t simply supplement a cookbook with interesting stories or offer recipes here and there to satisfy a foodie craving; he carefully combines ingredients of family memories and deeply felt moments, folding in an equal measure of food culture and passion. The result is not gimmicky or disjointed, but a complete joy to experience.


It would be difficult to read Crazy for Italian Food exclusively as a memoir or cookbook. The two elements are so perfectly married in unexpected ways. Through one complete generation of an immigrant Italian family living in New York City, Famularo looks at raising children alongside recipes for pasta and soup, explores the fears women had in the early twentieth century about pregnancy while describing the patient process of rising and shaping bread dough, and looks at old age and death through the eyes of a grandfather’s love for a fig tree growing on the fire escape. Through thoughtful storytelling and honest writing, the author journeys into the heart of his childhood home, the kitchen, and welcomes the reader as a member of the family.


An Italian cooking expert, Famularo does not disappoint with his recipes. His instructions for the classic staples of Italian-American fare—fluffy meatballs, chewy pizza, and comforting minestrone—are easy to follow and yield superb results. More unique creations like “Papa’s Immortal Quick Pasta” and “Mary’s Italian Cake” are no less impressive. The value of lifting the curtain on a family’s unique recipes, particularly when accompanied by the squabbles, the antics, and the unsung heroism of the Italian mama in her kitchen, is priceless.


While the cover of the book is reminiscent of a chain restaurant menu, the interior layout is orderly. The recipes Famularo remembers are included at the end of each chapter, and there is a helpful index at the back of the book.


The author’s writing is enticing, as when he warmly captures memories of his mother and grandmother: “The loaf grandma sent was meant to show Mama how good bread is really made.” And just how good was it? Find out by trying the recipe.


Not shying away from some of the major issues of growing up as an immigrant gives Famularo’s stories real grit, and rewarding his readers with a compendium of tried-and-true recipes is a wonderfully generous idea. “Perdutamente” means “crazy” or “passionate” in Italian. Famularo embodies this concept when it comes to food and family. His book, like a family album, is an absolute treasure and will likely inspire future generations to appreciate their own traditions and recipes and create some new ones.


Sara Hartley







via Lightning Releases http://lightningreleases.com/review-of-new-book/

Wednesday, October 16, 2013

National Video Production Company PatrickOrtman, Inc. Opens Austin, Texas TV Commercial and Corporate/Social/Web Video Studio



PRESS RELEASE: Austin, Texas (October 16, 2013)- National-level TV commercial and corporate video production company PatrickOrtman, Inc. announces the opening of a new location in Austin, Texas.


“Over the past two years, we’ve noticed that some businesses and organizations in Texas wanted national-quality video production services, but couldn’t justify shooting on the coasts”, says CEO Patrick Ortman “And so we decided to go to them.”


The Austin video production studio will offer TV commercial and corporate/web video production services to clients from Texas, along with select out-of-state clients. It will also serve as the hub for PatrickOrtman, Inc.’s post-production and visual effects capabilities.


“We’ve got big plans for our Austin location,” says Ortman “There’s a great well of local talent there, and it’s a friendly environment for businesses like ours. In a world where YouTube is the #2 search engine, and most of the planet visits Facebook daily, every business needs great video production services. We’re here to offer that. Plus, the barbecue’s just fantastic.”


Contact:

Crystal Cartwright

production@patrickortman.com

815A Brazos Street #218

Austin, Texas 78701

Ph: (512) 535-7456

http://austin.patrickortman.com






via Lightning Releases http://lightningreleases.com/national-video-production-company-patrickortman-inc-opens-austin-texas-tv-commercial-and-corporatesocialweb-video-studio/

Monday, October 14, 2013

Bonus Code Titan Poker Launches On Twitter


PRESS RELEASE (10/14/2013) – Bonus Code Titan Poker (visit) is now available to follow on Twitter, providing poker players with the latest information and bonuses for the Titan Poker site. With Twitter being the best way to get the latest and breaking news, this new account is the ideal place to receive the best information and exclusive bonuses. The account is currently promoting an exclusive opportunity to earn $50 while there is also an opportunity to earn a 200% matched deposit bonus up to $2,000. With the Titan Poker site being found on the iPoker network, this is one of the largest poker networks in the world.


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The account can be found at https://twitter.com/BonusTitanPoker providing poker players with the best bonuses for the Titan Poker site. The account also aims to engage with poker players providing them with the latest news and reviews and gossip from the poker community. Keeping up to date with the latest poker news can be a full-time job but with the power of Twitter, it is possible to have the news and promotions delivered to wherever a person finds themselves. The increased use of smartphones and tablets for accessing the internet means that people can stay in touch with news and bonus codes wherever they are.


An example of the sort of bonus code information that will be made available on the Bonus Code Titan Poker site includes PCB2000. This bonus codes provides players with a 200% matched deposit bonus up to a level of $2,000. This provides new players with the perfect bankroll to get used to what the site has to offer and to become comfortable with the site.


In addition to this strong bonus offering, players can earn up to $20 free when they make a deposit of between $20 and $49.99. There is also an opportunity for players to earn $50 free cash when they make a deposit of more than $50. This bonus is not available anywhere else other than through Bonus Code Titan Poker, which makes following this Twitter account a vital activity for poker fans keen to find the best bonuses and offers.


About Bonus Code Titan Poker


With Titan Poker being one of the most popular poker sites, having the chance to earn bonuses on the site is a great asset for poker players. This is where the Bonus Code Titan Poker site offers everything a player needs to boost their bankroll to considerable levels. The site provides a strong welcome bonus, of 200% and a number of cash bonuses. The launch of the Twitter account provides poker players with the platform to find the best news about promotions and bonus codes. Twitter is the most immediate social network and this new Twitter account provides the finest selection of bonus codes that are guaranteed to provide players with a bankroll that they can rely on. For the latest and greatest bonus codes, be sure to follow https://twitter.com/BonusTitanPoker on Twitter.







via Lightning Releases http://lightningreleases.com/bonus-code-titan-poker-launches-on-twitter/

Saturday, October 12, 2013

The Wendy’s® Company Awards Ron Foth Advertising their National Advancing Field Media Excellence Award

PRESS RELEASE: Columbus OH (10/11/2013)- The Wendy’s Company has selected Ron Foth Advertising, of Columbus, Ohio, as the National winner of their 1st annual Advancing Field Media Excellence (AFME) award. Foth earned the honor for the agency’s “It’s the Bacon, Baby” campaign featuring ESPN College Basketball icon Dick Vitale in support of the Baconator® cheeseburger.


The AFME award is a new component of Wendy’s efforts to elevate emphasis on strategic thinking and thought leadership aimed at the store level. This prestigious award will be given annually to agencies that create outstanding marketing and media plans and achieve great results. “It is an honor to be the first agency to receive this national recognition from Wendy’s,” said Ron Foth Sr., President/CEO of Ron Foth Advertising.


As part of the review process, Wendy’s selected regional winners from across the country. Foth was not only selected as the North Region winner, but also the National winner for their concept, strategy, consumer understanding and results of their “It’s the Bacon, Baby” campaign. The agency produced television and radio commercials, in-store signage, digital elements, ringtones and other applications featuring Mr. Vitale with the Baconator, showcasing his fun and enthusiastic personality that has made him a sports broadcasting legend. And with Dick having over 500,000 Twitter followers, the social media chatter began months ahead of the start of the promotion and continued to build until the very end.


The campaign aired throughout the Northeast in March of 2013 and included an online microsite/contest where consumers could register to win a Wendy’s Baconator lunch with Dick Vitale and $5,000.


“I had a blast working with Wendy’s and the superb Foth team,” said Dick Vitale. “The reaction by everyone was absolutely AWESOME BABY, WITH A CAPITAL ‘A’. You name it, whether on Twitter, on the streets, at a basketball game, and everywhere I went all I kept hearing was ‘IT’S THE BACON, BABY!”


About Ron Foth Advertising


Ron Foth Advertising is an award-winning, full-service ad agency and production company headquartered in Columbus, Ohio. Founded in 1975, Foth offers marketing, branding and digital solutions to clients across the country and around the world, including The Wendy’s Company, Safelite AutoGlass, MGM Casinos, San Francisco’s California Academy of Sciences, Ohio Tourism/Office of TourismOhio, Safeway Supermarkets, The Columbus Zoo and Aquarium, Nutramax Laboratories, Stanley Steemer and many more. For more information, visit www.ronfoth.com.


About The Wendy’s Company


The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information visit www.wendys.com or www.aboutwendys.com.






via Lightning Releases http://lightningreleases.com/the-wendys-company-awards-ron-foth-advertising-their-national-advancing-field-media-excellence-award/

Friday, October 11, 2013

Los Angeles Video Production Company PatrickOrtman, Inc. Completes High-Profile 25th Anniversary Web Video For The Muslim Public Affairs Council (MPAC)

PRESS RELEASE: Los Angeles, California (10/10/2013)- Los Angeles based video & film director Patrick Ortman announces the completion of the 25th anniversary promotional video for Los Angeles and Washington, D.C. based nonprofit Muslim Public Affairs Council (MPAC).


The video’s unique concept, traveling 20 years into a possible future where Muslims are more accepted in positions of impact and leadership in American politics, the entertainment industry, and in media, was realized visually through PatrickOrtman, Inc.’s partnership with Oscar-winning Barney Burman’s B2FX special effects company. “Working with B2FX was critical in realizing our vision. We had to age them realistically 20 years into the future, and the client absolutely did not want it to look cheesy” says Ortman “MPAC trusted us with a concept that was perhaps a bit creatively risky, so we went to the best- and we’re thrilled with how it turned out.”


Hasnain Syed, Creative Director at MPAC, added “Having had previous experience working with Patrick, I turned to him to help us create a unique video about our organization. Patrick loves to think outside the box. We needed someone who was not going to follow convention, but throw ideas out of left field – which is exactly what we got. What makes Patrick stand out is that he values ideas before execution. If the idea is great and catchy, he’ll figure out a way to make it happen within your time and budget. That there is an awesome partner to create awesome projects.”


MPAC is an American institution which informs and shapes public opinion and policy by serving as a trusted resource to decision makers in government, media and policy institutions. MPAC is also committed to developing leaders with the purpose of enhancing the political and civic participation of American Muslims.


PatrickOrtman, Inc. is a leading Los Angeles-based video production company with offices in New York, NY and Austin, TX.


Contact:

Crystal Cartwright

production@patrickortman.com

11271 Ventura Blvd., Suite 492

Studio City, CA 91604

Ph: (818) 505-1988

www.patrickortman.com






via Lightning Releases http://lightningreleases.com/los-angeles-video-production-company-patrickortman-inc-completes-high-profile-25th-anniversary-web-video-for-the-muslim-public-affairs-council-mpac/

Friday, October 4, 2013

Startup Runs Over Hi-Tech Battery

PRESS RELEASE (10/4/2013) – Zendure, a new electronics company based in East Palo Alto, has been turning heads on the internet with an unusual demonstration for its namesake smartphone battery: the founders ran over the battery several times with a Volvo and posted the video online.


http://www.kickstarter.com/projects/625327275/extremely-durable-battery-pack-for-smartphones-and


“We wanted a battery that could keep your phone or tablet charged in just about any situation, whether you’re camping, rock climbing, skydiving or just traveling,” said Zendure co-founder Tom Haflinger. “While we don’t think anyone is going to want to repeat our test at home, the demo clearly shows the quality construction of our product. You can take it pretty much anywhere.”


One independent reviewer who tried the new battery for one week said it was “built like a freaking tank”.


In addition to durability, the Zendure has several other key features people look for in an external battery. It has two USB ports, a power-saving automatic standby mode, and the ability to charge smartphones and tablets while the Zendure battery itself is being charged.


“Tom and I really did our homework with this battery,” said Zendure CEO Bryan Liu. “All of the functionality and features were selected based on extensive research. This is absolutely the best battery available.”


The Zendure batteries are currently available for pre-order until October 9 on Kickstarter.com with prices starting at $45, and the company offers free shipping on orders within the United States. Prices are expected to rise by as much as $20 after the Kickstarter campaign ends. Over 1,000 customers have already pre-ordered a Zendure battery. Their Kickstarter page includes a video of the car demonstration.







via Lightning Releases http://lightningreleases.com/startup-runs-over-hi-tech-battery/

WHOLE LATTE LOVE CELEBRATES HALLOWEEN WITH SECOND ANNUAL PUMPKIN CARVING CONTEST



Rochester, NY – Whole Latte Love is pleased to announce the start of its second annual Pumpkin Carving Contest. Fans are invited to get into the spirit of the season by submitting a photo of their Jack-o-lanterns carved or decorated with coffee-related themes . The prize up for grabs is a the ROK manual espresso maker (MSRP $199).


“Halloween is always an exciting time at Whole Latte Love,” says Tracy Schafer, Marketing Manager. “We really get into the spirit with seasonal recipes and videos, but the highlight of our October is always seeing what unique ideas our fans have up their sleeves.”


Entries for the Second Annual Whole Latte Love Pumpkin Carving Contest can be submitted to http://blazonapp.com/wllcontests-s-account/2013-pumpkin-carving-contest/4080 until 11:59 pm EST on October 27, 2013. A public vote will run from October 28 – 31 to determine the winner. This contest is open to residents of the contiguous United States age 18 and over.


The ROK manual espresso maker, named one of GQ magazine’s “Best Stuff of 2012,” is made with durable engine-grade metal and guaranteed to last at least 10 years. It comes with a manual frother as well as a reusable storage tin.


Whole Latte Love


Founded in 1997, Whole Latte Love is the #1 retailer of espresso machines on the Internet and a noted authority on coffee. www.wholelattelove.com is the destination for the latest news, videos, interactive content, and peer-to-peer community for everything coffee. Whole Latte Love represents over 80 international brands and is dedicated to serving the North American market.


Contact: Tracy Schafer


tracy@wholelattelove.com


Phone: 888-411-5282 ext. 5209







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