LIGHTNING RELEASES (1/28/2015)- It’s a few days before Super Bowl XLIX and 53.8% of people think that the Seattle Seahawks will repeat as NFL Champions.
This is according to 1,000 people surveyed regarding their thoughts on the NFL’s showcase game. This study, balanced according to gender, region and age, also shows that only 21% of the same people feel the game will be blowout.
If it is indeed a close game, that should please the major advertisers that spend $4.5 million on only 30 seconds of advertising time. That hefty price tag should come as quite a surprise to many people, as only 31.9% of those surveyed are aware of the massive cost to be seen by millions of people all over the world. 21.8% nailed the price right on the dot, with 10.1% believing it to be $5.5 million.
The companies that advertise probably wish the costs were below $3.5 million, which well over half the respondents believe. The safe bet for most entertaining commercial looks like it will be Bud Light or Doritos, coming in at 34% and 23.4% respectively.
The unfortunately ill-conceived puppy mill GoDaddy commercial was not publicly known when this study was fielded, which no doubt would have made the 5.7% choosing that company for best commercial much, much lower.
Since it’s only one Sunday a year, only 13.7% of people pick veggies and dip as their favorite Super Bowl snack. Chips and salsa/guacamole, wings and pizza account for 86.3% of the most desired foods during the big game.
38.9% of people plan on eating those foods at home, while 22.2% are going to a party to celebrate the occasion. Surprisingly, 12.1% of the people questioned say they do not plan on watching the Super Bowl at all.
Based on this information, the two main performers are going to be huge hits. 63.3% are excited about Katy Perry’s halftime performance. Even more people, 78.1%, are going to definitely watch Idina Menzel’s rendition of the National Anthem.
If you ever are jealous of those people sitting in the stands, your checkbook probably isn’t. This Seahawks-Patriots Super Bowl has the highest average ticket price in Super Bowl history. 30.3% felt that last year’s Broncos-Seahawks game was the previous high. In actuality, Super Bowl XLVI’s Patriots-Giants matchup had that honor and 26.9% of those surveyed picked that one correctly.
This study was conducted on Op4G’s internal panel, with all 1,000 completes coming from 50% males and 50% females.
About Op4G: Op4G provides client access to a unique database of highly qualified leaders and engaged members who participate in internet-based research for the opportunity to earn funds for themselves and/or to donate up to 100% of their earnings directly to one of our partnering charities. Since beginning client delivery in June 2010, our clients’ incentive funds have allowed our panel members to redirect over $389,000 to our growing number of non-profits. Panel member trust is the key to our quality data. Each element of Op4G is designed to fiercely protect our Members’ privacy. Every activity is opt-in, every survey participant is anonymous, and every member is in full control of their secure information.
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