Giselle Briden Calls Out Bob Proctor for ALS Ice Bucket Challenge

SIMPLEPR — On August 21st, 2014, Giselle Briden, the CEO of LifeForce International took the ALS ice bucket challenge. Wanting to maximize the impact of her ALS ice bucket nomination, Giselle called out best-selling author, educator and friend Bob Proctor to step up and help out in the fight against ALS. “I asked myself who I knew who could reach and influence the most people to give to this worthy cause…Can’t wait to see BOB PROCTOR’S and MARK VICTOR HANSEN’S challenge videos!”

Bob Proctor stepped up to the challenge in his characteristic style, choosing to forgo the wet suit or swim trunks and instead face his icy drenching wearing his ‘Sunday and meeting’ suit in front of dozens of seminar participants gathered at Toronto’s Westin hotel.

After gladly suffering through three buckets of icy water, Bob called out his friends Vemma CEO BK Boreyko, film producer Phil Goldfine and motivational speaker Mary Morrissey, to take the ALS ice bucket challenge and to donate. Perhaps more importantly, he called out every one of the thousands of people who have enjoyed his motivational seminars and books over the years, undoubtedly contributing to the over $80M raised by ice bucket challenge participants in the fight against ALS.

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