Announcing Gusto: the most advanced, secure restaurant management and POS system for growth-oriented Fast Casual restaurants

New POS system poised to revolutionize the fast-casual restaurant segment

LIGHTNING RELEASES (6/3/2014) – ROSSLYN, Va. (May 30, 2014) – Despite claims to the contrary, restaurant POS systems are complex, difficult to use, and require far too much training time. But this doesn’t have to be the case. Today Gusto announces the launch of a new POS and restaurant technology platform designed to bring efficiency, flexibility, and scalability to the fast-casual marketplace.

Driven by a focus on industry demands, usability, and speed, Gusto aims to deliver fast-casual entrepreneurs the tools they need to operate a single location or a robust franchise. In order to grow their businesses, restaurant owners require POS systems that bring simplicity to the front end while providing a powerful back end that yields the organized, actionable data that fuels business growth.

“We’ve devoted significant time to listening to fast-casual business owners,” says Gusto founder and CEO Bill Draper. “We want to understand every pain point — and then we want to turn every pain point into an opportunity.”

Rather than try to improve upon traditional POS models, which are unacceptably cumbersome and outdated, Gusto’s engineers have taken a clean-slate approach.

“Our team has enormous experience with restaurant POS systems,” says Draper. “So we arrived at Gusto with a very deep understanding of not only the limitations of the way things are normally done, but also the potential for radical improvement.”

Gusto’s defining features include:

• Simplicity: Simple set-up process and user-friendly interface that combine to keep installation and ongoing maintenance costs close to zero and training costs low, resulting in a POS system that is actually a pleasure to use


• Sophistication: Comprehensive data reporting across single or multiple stores providing all the data restaurant owners need, especially multi-store operators


• Storage: A unique cloud-based data-storage solution that increases information reliability, eliminates the need for on-site server computers, and ensures operational continuity even during network outages


• Security: Leverage the latest data storage and encryption innovations to ensure that sensitive credit card information is never retained in the POS system


• Scalability: Open platform that integrates with third-party applications, works across devices (hardened terminals, tablet, mobile), and addresses the spectrum of management tasks so that Gusto can adapt to the needs of growing fast-casual businesses

As Gusto introduces itself to the marketplace, its leadership team hopes restaurateurs see the new POS system as more than just another product in the store.

“We want to be a true partner to restaurant owners,” says Niko Papademitriou, the company’s director of business development. “We want to see these businesses thrive, and we genuinely believe that Gusto can help them do that better than anything else out there.”

Learn more about Gusto at www.gustofb.com.

Contact:

Gusto

Niko Papademitriou, Director of Business Development

niko@gustofb.com

202-304-6604

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